switched off all of its seven channels for an hour

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Olympics star Max Whitlock pulled the level to turn off ITV. — Olympics star Max Whitlock pulled the level to turn off ITV. Credit: PA

ITV switched off all of its seven channels for an hour on Saturday as part of a national sports day event called I Am Team GB.

People from across the UK were encouraged by ITV and The National Lottery to get out and active by taking part from 9.30am.

Double Olympic gold medal-winning gymnast Matt Whitlock appeared at the end of Aled Jones' Weekend show to urge viewers to get involved in the event.

He was then seen pulling a lever to switch off all ITV channels just before programming stopped.

Matt Whitlock appeared alongside Aled Jones. — Matt Whitlock appeared alongside Aled Jones. Credit: ITV

Some members of the show's production team also got involved.

Production team members get physical in the studio. — Production team members get physical in the studio. Credit: ITV

I Am Team GB takes place on Saturday from 9.30am — A screen-grab of a slate that appeared after ITV switched off its channels. Credit: ITV

One viewer revealed he was going for a run, writing on Twitter: "Great and brave idea #ITV, one day I won't be able to #run but today isn't that day!"

Another revealed she had just been for a "45-minute spin class".

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